Blog
Notes & updates
How AI assistants decide which businesses to recommend
Ask ChatGPT or Perplexity to recommend a company and someone gets named. What decides that is knowable, and a small business can act on it.
What a $30,000 website quote actually buys
A small business got quoted $30,000 for a website and hosting. Here is what sits inside a quote that size, when it is fair, and how to read yours.
Why we host what we build
The thinking behind Branchwork's build-and-host model, and why one point of contact beats five vendors.